Digital Acquisition Leader

2 weeks ago

Solapur, Maharashtra, India beBeeGrowth Full time ₹ 80,00,000 - ₹ 1,20,00,000
About the Role

We are seeking a results-driven growth professional to lead our digital distribution efforts.

This role focuses on paid media strategy and channel management, ideal for an individual who can drive performance and scale acquisition efforts while reducing reliance on external vendors.

  • Paid Digital Distribution: Develop and manage all paid digital distribution channels, including Meta Ads and Google Ads.
  • Strategy & Execution: Design, implement, and manage a robust digital acquisition strategy that includes idea creation, execution, review, and iteration to optimize performance and scale acquisition efforts.
  • Channel Management: Take full ownership of key distribution channels, removing reliance on third-party vendors and bringing channel management in-house for direct control and maximum efficiency.
  • Experimentation & Optimization: Conduct rigorous A/B testing and other experiments to continuously improve campaign performance, analyzing data to identify new opportunities for growth and iterate rapidly on successful strategies.
  • Performance Analysis: Monitor and analyze key metrics to provide insights into campaign performance, optimizing budget allocation to maximize ROI and achieve business goals.

Qualifications:

  • 2-3 years of experience in digital marketing or growth roles with a strong focus on digital acquisition and paid media.
  • A deep understanding of paid digital distribution channels and a track record of successfully managing large-scale campaigns.
  • A proactive, hands-on, and autonomous approach to work.
  • Strong analytical skills and the ability to use data to inform decision-making.
  • A results-driven mindset with a history of implementing creative, scalable, and innovative strategies.

Key Skills:

  • Paid Media Expertise: Proven experience with major paid platforms like Meta Ads and Google Ads.
  • Social Media Acumen: An obsession with social media platforms, including a deep understanding of audience behavior and the ability to identify and leverage viral trends for marketing advantage.
  • Channel Management: Demonstrated ability to manage, optimize, and expand digital distribution channels with minimal to no reliance on third-party agencies.
  • Growth Strategy: The capacity to ideate, execute, and iterate on growth strategies from start to finish.
  • Data-Driven Analysis: Excellent analytical skills, with a focus on interpreting performance data to drive actionable insights.
  • Problem-Solving: Strong problem-solving abilities to address challenges and seize new opportunities.
  • Creativity: An experimental mindset and a strong capacity for testing innovative ad concepts and distribution methods.
  • Communication: Effective communication skills for internal reporting and collaboration.

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