Digital Media Marketing Lead

14 hours ago

India Jisora Jaipur Full time
About Jisora Jaipur

We are a fast-growing fashion brand specializing in women's loungewear, co-ord sets, and western wear.

We are passionate about blending style with comfort through creative and engaging content that connects with our audience.

Job Overview

We are looking for a Digital Media Marketing Lead to develop and execute comprehensive digital marketing strategies across multiple platforms.

The ideal candidate should have a deep understanding of social media platforms, content trends, and community management.

Key Responsibilities:
  • Digital Media Strategy & Management:
    • Develop and execute comprehensive digital marketing strategies across multiple platforms like Instagram, Facebook, YouTube, and Pinterest.
    • Plan and manage the digital content calendar, ensuring a consistent posting schedule.
    • Drive brand awareness and engagement by creating and executing innovative campaigns and collaborations.
  • Content Development & Campaigns:
    • Collaborate with the creative and marketing teams to develop content ideas and campaigns.
    • Supervise the creation of digital content, including reels, stories, videos, and static posts.
    • Stay updated with emerging content trends and integrate them into campaigns.
  • Community Management:
    • Engage with followers, respond to comments and messages, and manage online brand reputation.
    • Build and nurture relationships with influencers and content creators for collaborations.
  • Analytics & Reporting:
    • Monitor, track, and analyze digital performance metrics.
    • Provide actionable insights and recommendations to improve campaign performance.
    • Prepare monthly reports on digital performance, campaign reach, and engagement.

Estimated Salary: ₹850,000 - ₹1,100,000 per annum

This role requires a minimum of 3+ years of experience in digital marketing, preferably in fashion, lifestyle, or e-commerce brands.

The ideal candidate should possess in-depth knowledge of Instagram, Facebook, YouTube, and emerging platforms.

A strong understanding of digital campaigns, influencer collaborations, and brand storytelling is also essential.

Proficiency in digital marketing tools (e.g., Buffer, Hootsuite) and analytics tools (e.g., Google Analytics, Meta Business Suite) is required.

A creative thinker with a passion for creating engaging and trend-driven content is preferred.

Excellent written and verbal communication skills are necessary for crafting captions, managing brand tone, and communicating with influencers.

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