Consumer Insights Leader

1 week ago

Kota, Rajasthan, India beBeeConsumer Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title: Consumer Insights Manager

We are seeking a visionary leader to spearhead our consumer insights function. This pivotal role will be instrumental in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities.

The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication.

  • Lead the design and execution of qualitative and quantitative studies, including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.
  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.

Key Responsibilities:

  1. Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  2. Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
  3. Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.

Requirements:

  • 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights.
  • Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
  • Excellent storytelling and synthesis skills to influence senior leadership.

Preferred Candidate Profile:

  • MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.

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