Influencer Growth Specialist

5 days ago


Kolkata, West Bengal, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 10,00,00,000
Job Opportunity

About Sotrue

Sotrue is a glow-first beauty brand reimagining glow as a feeling, not just a finish.

We design everyday skincare-makeup hybrids for Indian skin tones, climates, and lifestyles.

Built for women of Bharat who want trusted glow, we combine high-performance formulas, inclusive shades, and relatable storytelling to make beauty simple, aspirational, and accessible.

Key Responsibilities
  • Develop influencer marketing strategies tailored to beauty, skincare, and grooming categories.
  • Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
  • Plan & run targeted campaigns around product launches, festive seasons, and ongoing initiatives.
  • Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment.
  • Negotiate contracts, manage budgets, and ensure timely deliverables.
  • Monitor campaign performance, generate insights, and optimize future initiatives.
  • Stay updated with trends in the beauty & personal care influencer space to keep Sotrue ahead of the curve.
  • Maintain a structured influencer database with performance metrics.

Career Advancement Opportunities

  • Lead and scale influencer marketing for an emerging beauty brand.
  • Direct collaboration with a high-caliber leadership team.
  • Ownership of strategy & execution in a high-impact role.
  • Fast-track growth opportunities in the booming D2C personal care space.
  • A dynamic, ambitious culture.
  • Competitive salary & benefits.


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