
Digital Marketing Campaign Specialist
2 days ago
We are seeking a highly skilled professional to lead our paid campaigns across Meta & Google.
Key Responsibilities:- Plan and execute end-to-end paid campaigns (Meta + Google)
- Develop targeted marketing strategies aligned with business goals
- Execute audience segmentation: interest-based, custom, and lookalikes
- Monitor key performance indicators: cost per acquisition, conversion rate, return on ad spend, cost per click and optimize daily
- Collaborate with the design/copy team for ad creatives & angles
- Manage budgets, A/B tests, and campaign scaling
- Prepare weekly/monthly performance reports with insights & actions
- Ensure proper pixel setup, event tracking, GTM, and attribution
- 2+ years of hands-on experience in Meta Ads & Google Ads
- Proven track record of delivering high-performing campaigns
- Strong understanding of funnels, retargeting, and campaign scaling
- Proficiency with Ads Manager, Google Ads, Analytics, Tag Manager (GTM)
- Familiarity with GA4, UTM tracking, and CRM integrations
- Skilled in Google Sheets, reporting dashboards, and data analysis
- Strong copy/creative sense: hooks, CTAs, ad formats
- Detail-oriented, proactive, and results-driven
- Flexible work schedule
- Half day on Saturday
The ideal candidate will have a strong understanding of digital marketing principles, excellent analytical skills, and the ability to work independently as well as collaboratively with cross-functional teams.
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