Digital Marketing Executive

4 days ago


Dindigul, Tamil Nadu, India beBeeMarketing Full time ₹ 2,40,000
Performance Marketing Specialist

We are seeking a highly skilled and experienced Performance Marketing Specialist to join our team.

Job Summary:

The ideal candidate will have a strong understanding of performance marketing strategies, including paid campaigns across Facebook & Instagram Ads Manager. They will be responsible for planning, executing, and optimizing paid campaigns to drive conversions, leads, and brand awareness.

Key Responsibilities:

  • Plan and execute paid campaigns across Facebook & Instagram Ads Manager to achieve business objectives.
  • Conduct audience research and create targeted campaigns for conversions, leads, and brand awareness.
  • Develop and test ad creatives, copy, and formats to ensure optimal campaign performance.
  • Monitor and optimize campaign budgets, bids, and daily ad spends to ensure ROI.
  • Track KPIs like CTR, CPC, CPL, ROAS, and make data-driven decisions to optimize campaigns.
  • Set up retargeting, lookalike audiences, and advanced custom audience strategies to maximize campaign effectiveness.
  • Coordinate with cross-functional teams to develop campaign strategies aligned with business goals.
  • Stay up-to-date with Meta platform updates, policies, and best practices to ensure compliance and optimization.

Requirements:

  • 2+ years of experience managing performance campaigns on Meta Ads.
  • Hands-on experience with Business Manager & Facebook Ads Manager.
  • Strong understanding of CPC, CPM, ROAS, and attribution models.
  • Ability to analyze data, spot trends, and make informed decisions quickly.
  • Experience in retargeting & remarketing campaigns.
  • Strong copywriting sense for ads and ability to brief creatives effectively.
  • Agency experience preferred but not mandatory.


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