Email Marketing Strategist

1 day ago


Mumbai, Maharashtra, India Upstep Academy Full time
Email Marketing Specialist

Upstep Academy is seeking an experienced Email Marketing Specialist to join our team.

About the Role

We are looking for a skilled professional to develop and implement email marketing strategies that align with our academy's goals. The ideal candidate will have a proven track record of creating engaging email content, designing automated email workflows, and analysing campaign metrics.

Key Responsibilities:
  • Campaign Strategy: Develop and implement email marketing strategies that align with the academy's goals, targeting various audience segments effectively.
  • Email Content Creation: Craft compelling, personalised email content, including newsletters, promotional campaigns, onboarding sequences, and re-engagement emails.
  • Automation and Segmentation: Design and manage automated email workflows, segmenting lists based on user behaviour, demographics, and engagement levels to optimise campaign performance.
  • Performance Analysis: Track and analyse email campaign metrics (open rates, click-through rates, conversions, etc.) and generate reports to assess the effectiveness of campaigns and suggest improvements.
  • A/B Testing: Conduct A/B tests to optimise subject lines, content, call-to-actions, and send times to improve overall email performance.
Requirements:
  • Proven experience in email marketing, preferably in the education or e-learning sectors.
  • Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools.
  • Strong copywriting skills with the ability to create engaging and persuasive email content.
  • Understanding of email marketing metrics and ability to interpret data to drive decision-making.
  • Experience with email automation, segmentation, and A/B testing.
What We Offer:
  • An estimated salary of $60,000 - $80,000 per year, depending on experience.
  • The opportunity to be part of a growing online academy with a mission to make chess accessible to everyone.


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