Email Marketing Strategist
1 day ago
Upstep Academy is seeking an experienced Email Marketing Specialist to join our team.
About the RoleWe are looking for a skilled professional to develop and implement email marketing strategies that align with our academy's goals. The ideal candidate will have a proven track record of creating engaging email content, designing automated email workflows, and analysing campaign metrics.
Key Responsibilities:- Campaign Strategy: Develop and implement email marketing strategies that align with the academy's goals, targeting various audience segments effectively.
- Email Content Creation: Craft compelling, personalised email content, including newsletters, promotional campaigns, onboarding sequences, and re-engagement emails.
- Automation and Segmentation: Design and manage automated email workflows, segmenting lists based on user behaviour, demographics, and engagement levels to optimise campaign performance.
- Performance Analysis: Track and analyse email campaign metrics (open rates, click-through rates, conversions, etc.) and generate reports to assess the effectiveness of campaigns and suggest improvements.
- A/B Testing: Conduct A/B tests to optimise subject lines, content, call-to-actions, and send times to improve overall email performance.
- Proven experience in email marketing, preferably in the education or e-learning sectors.
- Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools.
- Strong copywriting skills with the ability to create engaging and persuasive email content.
- Understanding of email marketing metrics and ability to interpret data to drive decision-making.
- Experience with email automation, segmentation, and A/B testing.
- An estimated salary of $60,000 - $80,000 per year, depending on experience.
- The opportunity to be part of a growing online academy with a mission to make chess accessible to everyone.
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