Senior Social Media Marketing Strategist

2 weeks ago


Indore, Madhya Pradesh, India Custo Full time

We are seeking a skilled and creative professional to lead our social media marketing efforts at Custo. This is a full-time in-person position that requires strong communication skills, experience working with direct-to-consumer brands, and proficiency with various social media platforms.

About the Role

This position involves developing and executing a comprehensive social media strategy that showcases our brand's unique personality and aesthetic. The ideal candidate will be able to think strategically, work independently, and collaborate effectively with our team to achieve our marketing goals.

Key Responsibilities
  • Develop and execute a creative and engaging social media strategy that aligns with our brand's objectives.
  • Create and maintain a content calendar that showcases our products in a compelling and visually appealing way.
  • Establish and maintain our brand identity across all social media platforms.
  • Plan and coordinate product photoshoots that meet our high standards for quality and aesthetics.
  • Collaborate with influencers to create sponsored content and build brand awareness.
  • Actively contribute to creating content for social media and ads, including writing captions and scripts.
  • Develop and execute product launches, including teasers, countdowns, and launch-day content.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of experience in social media marketing, preferably in the D2C space.
  • Proven track record of success in developing and executing social media strategies that drive engagement and conversions.
  • Excellent communication and project management skills.
  • Ability to work independently and as part of a team.
Compensation

The estimated salary for this position is $85,000 per year, based on industry standards and the cost of living in our area.



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