Digital Marketing Strategist
1 week ago
Appstean Infotech, a cutting-edge IT-enabled services provider and software development company, is seeking an experienced Digital Marketing Strategist to join its team. With a strong focus on customer-centricity, Appstean offers hyper-personalized digital experiences through its innovative services.
The Role
As a key member of the marketing team, you will be responsible for developing and implementing comprehensive digital marketing programs aligned with brand plans and business priorities. This includes working closely with content marketing and design teams to create engaging content for each stage of a customer's digital journey.
Your Key Responsibilities:
- Developing and implementing digital marketing strategies that drive business growth and engagement.
- Collaborating with cross-functional teams to create and optimize online assets, including the company website and social media pages.
- Planning and controlling digital marketing budgets and spend by allocating resources to different channels.
- Analyzing campaign results and effectiveness to deliver actionable insights and recommendations.
- Generating monthly reports on the digital marketing portfolio.
- Driving performance marketing through data-driven decisions.
About You
- You have at least 2 years of experience in digital marketing or a related field, preferably within the IT industry.
- A strong understanding of digital marketing principles, including SEO, social media, and content marketing.
- Excellent analytical and problem-solving skills, with the ability to work in a fast-paced environment.
What We Offer
- A leadership role with opportunities for growth and professional development.
- A dynamic and supportive work culture.
- An attractive salary package with benefits.
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