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Head of B2B Jewellery Marketing USA
3 weeks ago
We are seeking a highly skilled marketing professional to lead our B2B jewellery marketing efforts in the USA market.
The ideal candidate will have 8+ years of experience in B2B marketing, preferably in the jewellery, luxury goods, or fashion industries.
Key Responsibilities:
- Develop and execute a comprehensive B2B marketing strategy across digital, trade, and experiential channels.
- Identify and pursue high-value segments aligned with industry trends.
- Position the brand to highlight authentic craftsmanship, exclusivity, and ethical sourcing.
B2B Marketing Leadership:
- Strategic Planning: Develop a robust B2B marketing strategy that drives business growth and customer engagement.
- Sector Identification: Identify and pursue high-value segments aligned with industry trends to maximize revenue potential.
- Brand Positioning: Position the brand to highlight its unique value proposition, emphasizing authenticity, exclusivity, and ethical sourcing.
Digital Presence & Demand Generation:
- Digital Channel Management: Oversee a polished, SEO-optimized B2B website showcasing product range, craftsmanship, and brand story.
- Social Media Engagement: Leverage social media for visual storytelling, valuable content, and audience building.
- Inbound Lead Generation: Drive inbound lead generation via targeted search ads, email marketing, and industry-specific platforms.
Brand Experience & Thought Leadership:
- Event Organisation: Orchestrate pop-up showroom events, exclusive client previews, and curated styling sessions.
- Industry Participation: Participate in trade shows, B2B jewellery fairs, and curated industry events.
- Thought Leadership Content: Create thought-leadership content to reinforce brand credibility and B2B differentiation.
Partnerships & Influencer Engagement:
- Regional Partnerships: Identify and collaborate with regional influencers and KOLs to extend B2B reach and authenticity.
- Strategic Alliances: Form strategic alliances with complementary B2B partners.
Technology & Innovation:
- Digital Tool Implementation: Test and implement digital tools to elevate client experience and operational efficiency.
- Phygital Offerings: Explore phygital offerings to modernize B2B offerings.
Required Qualifications & Skills:
- Bachelor's or Master's in Marketing, Business, Luxury Management, or related field.
- Exceptional storytelling, visual communication, and negotiation abilities.
- Familiarity with CRM, analytics platforms, and marketing automation tools.
