Global Digital Marketing Lead

1 week ago

Mumbai, Maharashtra, India beBeeMarketing Full time US$ 6,00,000 - US$ 10,00,000

Job Description:

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    Our organization provides higher education counseling services in Asia, connecting students and athletes to top-tier institutions globally.

    As a Performance Marketing Specialist, you will collaborate with the marketing team to develop campaigns that drive qualified leads based on business objectives.

    Responsibilities:

  • Design and execute multi-channel client acquisition campaigns across key markets.
  • Develop localized marketing strategies while ensuring a consistent brand voice and measurable ROI across platforms.
  • Implement marketing automation and lead generation tactics to maximize conversions and funnel performance.
  • Work closely with leadership to optimize the conversion funnel and report on growth insights, feedback, and outcomes.
  • Analyze campaign performance across geographies using tools like Google Analytics, Meta Ads Manager, CRM dashboards, etc., to refine audience targeting and reduce CPL/CPA.
  • Build and maintain performance dashboards to track KPIs such as demand funnel health, campaign ROI, strategic impact, and market penetration.
  • Collaborate with content and creative teams to tailor messaging and creatives for different cultural contexts and audience segments.
  • Continuously run A/B tests and experiments to uncover what works best for different geographies and audience cohorts.
  • Stay on top of digital trends, platform updates, and competitor strategies in each region.

    Requirements:

  • Minimum 4 years of experience in digital/performance marketing or online sales.
  • Proven success in multi-geography campaign management and audience segmentation.
  • Strong analytical mindset with experience in data-driven campaign optimization.
  • Proficient in tools like Google Analytics, Google Ads, Meta Ads Manager, and marketing automation platforms.
  • Excellent communication skills and the ability to present complex results in a clear, impactful manner.
  • Bachelor's degree from a reputable institution.
  • Highly organized, proactive, and comfortable working across time zones and with diverse teams.
  • Experience in working with remote teams and startup environments is a plus.

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