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Chief Marketing Strategist

2 weeks ago


Nagpur, Maharashtra, India beBeeMarketing Full time ₹ 1,24,20,000 - ₹ 1,62,90,000

Unlock Business Growth

We are seeking a visionary Director of Marketing & Demand Generation to spearhead our global marketing strategy, drive brand positioning, and accelerate customer acquisition in the competitive HR Tech SaaS market.

About This Role:

  • Marketing Leadership:
    • Develop and execute a comprehensive marketing strategy to drive lead generation, enhance brand visibility, and position our company as a market leader.
    • Lead brand messaging and storytelling to differentiate our platform in the HR Tech landscape.
    • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
  • Demand Generation & Growth Marketing:
    • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations.
    • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.
    • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
  • Content & Thought Leadership:
    • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish our company as a trusted authority in workforce solutions.
    • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
  • Customer & Partner Marketing:
    • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
    • Develop co-marketing initiatives with ecosystem partners to expand market reach.
  • Analytics & Performance Optimization:
    • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
    • Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.