Chief Brand Strategist

1 week ago

Lucknow, Uttar Pradesh, India beBeeBrand Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Description:

This is a key leadership role responsible for overseeing the brand equity function. The Associate Director, Brand Equity will develop and implement strategies to enhance brand awareness, preference, and loyalty.

  • Strategize and execute brand programs across product superiority, deepening equity, and effectively implemented across different market types.
  • Build Masterbrand architecture strategy on the category.
  • Craft Positioning with Strong BCI - Build Brand Positioning Strategy and Brand Key.
  • Develop 360 Brand campaigns to drive Equity and Preference.
  • Create a multi-channel communication strategy for the master brand through product superiority, core brand thematic, and purpose-driven campaigns.
Required Skills and Qualifications:

Experience of core brand management in FMCG category, handling significant brand campaigns; educational qualification - MBA (Major in Marketing preferred); experience - 8-10 years (minimum 3 years in brand management/brand equity); end-to-end exposure of creating a brand TVC and campaign planning;

deep working knowledge of gathering consumer insights and deriving strategic execution-oriented insights; commercial acumen to efficiently manage marketing & media budgets; understanding of how to navigate the brand world and closely working with agencies.

Benefits:

The ideal candidate will have prior experience in working closely with cross-functional teams to jointly drive business KPIs.

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