Digital Content Strategist

5 days ago

Surat, Gujarat, India beBeeContentCreator Full time ₹ 6,00,000 - ₹ 12,00,000
Job Overview

This role involves creating compelling and engaging content across various digital channels.

The ideal candidate should have a solid understanding of branding, marketing principles, and the ability to adapt to different content formats and styles.

Main Responsibilities

Craft captivating copy for digital touchpoints, including paid ads, email marketing campaigns, product packaging, website banners, landing pages, and social media platforms.

  • Come up with unique ideas for video content, influencer campaigns, and brand storytelling initiatives.
  • Maintain consistency in brand voice and messaging across all communication channels, ensuring alignment with brand guidelines and tone.
  • Work closely with designers, marketers, and product teams to integrate copy seamlessly with visual assets for maximum impact.
  • Edit, proofread, and refine content for grammar, clarity, brand tone, and engagement—ensuring all content is polished and persuasive.

Key Performance Indicators (KPIs)

  • Ability to write for both short-form (headlines, CTAs, social copy) and long-form content (blogs, product pages, newsletters).
  • Familiarity with SEO principles and experience in keyword research and optimization.
  • Strong time management skills and ability to juggle multiple projects in a fast-paced, deadline-driven environment.
Requirements

To excel in this role, you will need:

  • 2–4 years of proven copywriting experience, preferably with a digital agency or e-commerce business.
  • A strong portfolio that demonstrates versatility in content formats.
  • Impeccable command of English—excellent grammar, storytelling ability, and vocabulary.
About the Role

The successful candidate will be able to work independently, collaborate with cross-functional teams, and prioritize tasks effectively to meet deadlines. Experience working in a fast-paced environment and managing multiple projects simultaneously is essential.

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