Digital Content Visionary

2 days ago

Surat, Gujarat, India beBeeStrategy Full time ₹ 60,00,000 - ₹ 1,20,00,000
Content Development Strategist Role

As a content development strategist, you will be part of a dynamic team creating stunning and effective content for a leading beauty brand. Your goal is to develop needs-based content and digital media campaigns.

You are someone who lives and breathes digital and has your finger on the pulse of the latest behaviors around social, e-commerce, and content, and which brands are leading the way in the FMCG space.

This is a key role within our onsite team and will provide consumer and market insight, inspiration, and strategic direction for leading beauty brands.

  • Develop insights and strategic responses to briefs - Campaigns, Interruptive or Needs Based Content and New Product Development
  • Champion and drive a 'mobile first' and short-form content agenda
  • Help evaluate ideas and concepts against strategy frameworks and mobile first principles
  • Establish effective working methods with internal teams and specialist partners
Responsibilities
  • Responsible for developing best-in-class content and strategies informed by consumer, category, channel, and performance insights
  • Owner of case studies showcasing Unilever's global approach to content

The content development strategist will work closely with the content team leader and lead creators. This is a client-facing role where you will be expected to work closely with client brand teams and central marketing teams.

What You Need to Succeed
  • 3-5 years experience in a strategy role with content strategy a core function
  • Strong understanding of content marketing (social, mobile, search, display, dotcom, ecommerce, digital)
  • Ability to understand and interpretative multi-channel insight reports
  • Present and justify work based on robust insights

We're looking for someone with creativity and passion for AI and new technologies, understanding and knowledge of AI tools beneficial but ability to learn and digest benefits and features critical.

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