Data Insights Specialist

2 days ago

Vijayawada, Andhra Pradesh, India beBeeInfluencer Full time ₹ 6,00,000 - ₹ 15,00,000

Unlock the Power of Influencer Marketing

  • We're seeking an Analyst to transform influencer marketing performance data into actionable insights.
About Us

We're a pioneering digital marketing company combining data, AI-powered tech, and content to deliver new-age creative solutions. We've been recognised as a 'Great Place to Work' for four consecutive years.

We empower you to create your own Moment of Truth.'

We provide an opportunity to work with a proven, fast-paced, growing content creation agency servicing top brands in the region.

Our Ideal Candidate

The ideal candidate will be comfortable working on multiple spreadsheets, large datasets across social media platforms, and campaign reports.

Your Key Responsibilities

  1. Collect, clean, and analyse influencer campaign data from various sources (Instagram, YouTube, TikTok, X, Meta Business Suite, affiliate dashboards, and third-party tools).
  2. Prepare visually appealing presentations reflecting data, insights, and analytics.
  3. Identify high-performing influencers and trends across platforms to optimise future campaigns.
  4. Work closely with strategy, account management, and creative teams to provide insights shaping influencer selection and content direction.
  5. Build predictive models for influencer performance and audience impact.
  6. Conduct competitive benchmarking and market analysis for influencer marketing campaigns.
  7. Provide post-campaign analysis with clear storytelling (data → insights → recommendations).
  8. Ensure accuracy and integrity of reporting through QA checks and best practices.

What You Need

  • Bachelor's degree in any relevant field.
  • 0-2 years of experience in data analysis (experience in influencer marketing, digital marketing, or media analytics is a plus).
  • Excellent at MSExcel, MSPowerpoint, and presentation skills.
  • Familiarity with influencer marketing tools.
  • Understanding of digital marketing metrics (CPM, CPC, CPA, ROI, ROAS).
  • Excellent communication and data storytelling skills.
  • Strong attention to detail and ability to work with multiple stakeholders.

Job Requirements

Key responsibilities include collecting and analysing influencer campaign data, preparing presentations, identifying high-performing influencers, and providing insights to shape influencer selection and content direction.

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