Beauty Industry Marketing Strategist

2 days ago


Vellore, Tamil Nadu, India beBeeInfluencer Full time ₹ 40,00,000 - ₹ 10,00,00,000
Job Title

Sotrue is seeking an Influencer Marketing Executive to drive influencer-led initiatives.

  • The role involves managing influencer collaborations and campaigns end-to-end to enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond.
Key Responsibilities
  • Develop and execute influencer marketing strategies tailored to Sotrue's beauty, skincare, & grooming categories.
  • Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
  • Plan & run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.

The ideal candidate will be a creative, detail-oriented professional with a solid understanding of influencer ecosystems in the female beauty, skincare, and grooming space.

Requirements
  • 2–3 years of influencer marketing experience, preferably with beauty, skincare, haircare, or lifestyle brands.
  • Proven track record of managing impactful influencer campaigns.
  • Strong understanding of content marketing, creator trends, and Instagram-first strategies.
Benefits
  • Lead and scale influencer marketing for a leading beauty brand.
  • Direct collaboration with a high-caliber leadership team.
  • Ownership of strategy & execution in a high-impact role.


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