Digital Transformation Leader

We are a dynamic engineering company that delivers business outcomes for enterprises globally.

We help solve complex Digital Transformation challenges across our Superpowers:

• Modernization & Migration
  • Application and Database Modernization
  • Platform Engineering (IaC/EaC, DevSecOps & SRE)
  • Cloud Native Engineering, Migration to Cloud, VMware Exit
  • FinOps
• Data & AI/ML
  • Data (Cloud Native / DataBricks / Snowflake)
  • Machine Learning, AI/GenAI
• Cybersecurity
  • Infrastructure Security
  • Application Security
  • Data Security
  • AI/Model Security
• SDx & Digital Workspace (M365, G-suite)
  • SDDC, SD-WAN, SDN, NetSec, Wireless/Mobility
  • Email, Collaboration, Directory Services, Shared Files Services

We offer Intuitive Services:

• Professional and Advisory Services
• Elastic Engineering Services
• Managed Services
• Talent Acquisition & Platform Resell Services

We're seeking a Demand Generation Director to lead our team.

• Strategic Demand Generation
  • Design, implement, and measure full-funnel demand generation strategies that build awareness, generate qualified leads, and accelerate pipeline across priority verticals (e.g., Healthcare and life sciences, BFSI)
  • Develop multi-channel integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events to achieve quarterly pipeline and revenue goals.
  • Collaborate with Sales, SDRs, and Partner Marketing to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
  • Continuously evaluate the performance and ROI of campaigns through A/B testing, attribution models, lead velocity, and other performance metrics to optimize programs in real time.
  • Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.
• Account-Based Marketing (ABM) Leadership
  • Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with Sales, Solution Engineering, and Practice teams.
  • Design and launch personalized campaigns across digital, email, direct mail, and field channels.
  • Leverage firmographic, technographic, and intent data for targeting and messaging.
  • Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
  • Use ABM platforms (e.g., 6sense, Demandbase,) to orchestrate and optimize campaigns.
  • Integrate ABM with events, webinars, and executive programs to deepen engagement.
  • Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.
  • Drive account expansion and retention strategies in collaboration with Customer Success.
  • Collaborate with Sales and Growth teams to select target accounts, build plans, and align on KPIs.
  • Continuously test, analyze, and improve campaign effectiveness and account journeys.
  • Enable the Sales and SDR teams with ABM toolkits, including account playbooks, messaging templates, and insights from tools like Apollo, 6sense, and SalesLoft.
  • Manage account engagement scoring and pipeline attribution to demonstrate ABM effectiveness and continuously refine targeting strategies.
• Measurement, Analytics & Optimization
  • Define and own KPIs for demand generation and ABM, including:
  • MQLs and SQLs by channel and segment
  • Marketing-sourced and influenced pipeline
  • Account engagement metrics (reach, depth, influence)
  • Lead-to-opportunity conversion rate
  • Campaign-level ROI and CAC
  • Partner with Revenue Operations to ensure accurate tracking, lead scoring, and attribution within HubSpot, and campaign analytics dashboards.
  • Apply insights to scale high-performing programs and pivot away from underperforming tactics based on data-driven decisions.
• Team Leadership & Cross-Functional Collaboration
  • Establish operating rhythms with Sales, Practice leaders, Marketing and Partner Alliances to align GTM motions and pipeline goals.
  • Partner with Content, Creative, and Brand teams to ensure all demand and ABM programs are on-brand and deliver compelling narratives that resonate with target personas.
  • Evaluate, onboard, and manage agency and vendor partners to scale execution capacity across regions and verticals.

• 12+ years of progressive B2B SaaS marketing experience, with a strong focus on demand generation, ABM, and revenue marketing.
• Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
• Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
• Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.
• Strong leadership, strategic thinking, and project management skills with a collaborative, cross-functional mindset.
• Exceptional analytical, communication, and stakeholder alignment abilities.
• Bachelor's degree in Marketing, Business, or related field; MBA or equivalent advanced degree is strongly preferred.