Senior Marketing Mix Modelling Specialist

4 days ago

Ghaziabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,20,000

Our organization seeks a highly analytical Marketing Mix Modeling expert to lead projects that quantify the impact of marketing and business activities on key performance metrics.

We are looking for an experienced Consultant and Senior Consultant who will apply statistical and econometric methods to deliver actionable insights, automate solutions, and support strategic decision-making across a variety of industries.

  • Lead and manage day-to-day client data processing and project delivery in MMM engagements.
  • Apply econometric modeling techniques to assess the effectiveness of marketing and promotional campaigns.
  • Interpret complex data and analytical results to generate actionable business recommendations.
  • Present findings through well-structured presentations tailored to client audiences.
  • Collaborate with cross-functional teams, including data scientists, consultants, and clients.
  • Perform R&D as needed to improve modeling accuracy or explore new techniques.
  • Automate repetitive tasks and data workflows using tools like VBA, R, or Python.
  • Support the development and implementation of advanced analytical frameworks and custom models.
Required Skills and Qualifications

We require:

  • A graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field (M.Sc. or MBA preferred).
  • About 2-4 years of relevant experience, including hands-on work in Marketing Mix Modeling.
  • A strong understanding of econometric modeling and statistical analysis.
  • Proficiency in programming languages such as R, Python, or SAS.
  • Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
  • Experience with automation tools (VBA/R/Python) to streamline processes.
  • Exceptional verbal and written communication skills.
  • Strong project management, problem-solving ability, and a proactive attitude.
  • Ability to work independently as well as in a team-oriented environment.
Benefits

The ideal candidate will enjoy a dynamic work environment and have opportunities to grow professionally.

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