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Marketing Mix Modeller

3 weeks ago

Ghaziabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 90,00,000 - ₹ 1,20,00,000

Job Opportunity: Marketing Mix Modelling Consultant

Key Responsibilities:

  • Act as the primary point of contact for engagements involving marketing mix modelling.
  • Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
  • Translate analytical results into strategic recommendations for media planning and budget allocation.
  • Lead the development and validation of marketing mix models using econometric/statistical tools.
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to guide marketing decisions.
  • Integrate marketing mix modelling results with other measurement approaches such as MTA, digital attribution, or brand health tracking.

Requirements:

  • 8-10 years of experience in a related field.
  • Location: Bangalore.

Negotiable Notice Period: Immediate - 30 Days.