Lead Digital Marketing Specialist

2 days ago

Agra, Uttar Pradesh, India beBeeDigital Full time ₹ 15,00,000 - ₹ 21,00,000
Job Summary

The Senior Digital Media Executive will be responsible for managing and delivering paid digital media campaigns to clients. This role involves assisting with the planning, reviewing, and optimization of Paid Search and Social campaigns.

This role offers extensive exposure to Google Ads and Social Media advertising across platforms like Meta, TikTok, Snapchat, and Twitter. The ideal candidate should have a strong technical knowledge base to manage and deliver the best paid digital media campaigns.

Key Responsibilities:

  • Executing day-to-day paid search and paid social campaigns
  • Reviewing and managing client data proactively to ensure optimal campaign performance
  • Tracking and reporting on campaign results, analyzing data, and participating in weekly calls
  • Generating campaign reports, handling pacing, QA, and trafficking
  • Providing initial insights on campaign trends to executives and planners

Requirements:

  • A logical thinker with strong analytical skills
  • Excellent communication skills, both verbal and written
  • Experience in successfully running performance/KPI-based campaigns (CPL, CPA, CPI)
  • Ability to work independently, demonstrating self-starter qualities, and capable of researching performance issues and formulating tangible solutions
  • Familiarity with various digital marketing functions such as paid advertising and social media marketing
  • Strong Microsoft Excel skills, including Pivot Tables, Forecasting, and Chart Building

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