Digital Marketing Specialist
4 weeks ago
Job Title: Digital Marketing Specialist
Job Summary: We are seeking a highly skilled Digital Marketing Specialist to join our team at Raptor Supplies. The ideal candidate will have a proven track record of success in developing and implementing effective PPC strategies across various platforms.
Key Responsibilities:
- Collaborate with internal stakeholders to understand their business goals and target audience.
- Develop and implement comprehensive PPC strategies across various platforms.
- Conduct in-depth keyword research and competitor analysis.
- Create compelling ad copy and engaging ad creatives.
- Monitor and analyze campaign performance metrics.
- Optimize PPC campaigns to improve performance and ensure budget efficiency.
- Stay up-to-date with industry trends and platform updates.
Requirements:
- 4-9 years of experience in PPC advertising, particularly with overseas region targeting and B2B market campaigns.
- In-depth knowledge of PPC platforms, including Google Ads, Bing Ads, and DV 360.
- Strong analytical skills and ability to interpret data.
- Exceptional communication and presentation skills.
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