
Dynamic Content Architect
6 days ago
As a skilled Social Media Content Creator, you will play a pivotal role in developing and executing content strategies across various social media platforms. Your primary objective will be to craft engaging content that resonates with our target audience, fostering a strong brand presence.
About the Role:We are seeking an exceptional candidate who possesses a deep understanding of content formats suitable for service-based brands. Your expertise in conceptualizing and executing brand stories visually and tonally will be crucial in driving business growth.
Key Responsibilities:- Develop and implement tailored content strategies across social media platforms to achieve our marketing objectives.
- Conceptualize, script, shoot, and edit captivating content (video-first + static) native to each platform.
- Owning and managing end-to-end content calendars will be essential in channel-wise execution.
- You will be responsible for building and scaling a creator and influencer ecosystem to amplify our brand messaging.
- Craft compelling messaging for key moments with internal stakeholders.
- Optimize content for reach, retention, saves, shares, and conversions to drive business outcomes.
- Analyze performance data regularly to iterate on formats, frequency, and messaging.
- Stay ahead of social trends, algorithm shifts, and platform features to innovate with speed.
- Achieving consistent growth in followers, reach, and engagement across key channels.
- High-performing content formats with strong save/share ratios.
- Creator collaborations that drive brand awareness, UGC, and lead generation.
- Repeatable content playbooks that ladder up to business goals.
- A clear, data-backed approach to organic social growth.
- 4+ years of proven experience as a content creator, social strategist, or hybrid role.
- Solid understanding of content formats that work for service-based brands.
- Ability to conceptualize and execute brand stories visually and tonally.
- Proven success in building social media growth from scratch or scale.
- Strong understanding of algorithms, trends, platform-native behaviors.
- Experience collaborating with creators, influencers, or UGC producers.
- Great creative instincts : smart, sharp, on-brand.
- Self-starter energy with strong creative and analytical thinking.
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