Global Product Positioning Specialist

2 days ago


Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Product Marketing Lead

We are seeking an experienced product marketing professional to drive impactful marketing strategies and position our products for success in competitive global markets.

Key Responsibilities:
  • Positioning Strategy Development: Develop compelling positioning strategies for diverse products and modules, leading efforts in segmentation, targeting, and positioning to ensure alignment with market needs and customer profiles.
  • Pricing Management: Take ownership of the end-to-end pricing process, including conducting price elasticity analysis. Design and implement dynamic pricing strategies tailored to different geographies and market conditions.
  • Market Research Analysis & Go-To-Market Strategy: Conduct competitive analysis and refine positioning strategies for the US, India, and other global markets. Develop comprehensive Go-To-Market (GTM) playbooks to guide product launches and market entry strategies.
Requirements:
  • Extensive experience in product marketing at a senior or leadership level.
  • Strong expertise in developing positioning frameworks, pricing strategies, and GTM plans.
  • Proven ability to navigate global markets with a focus on the US, India, and emerging markets.


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