Growth Strategist Leader

21 hours ago

Dindigul, Tamil Nadu, India beBeeGrowth Full time ₹ 1,00,00,000 - ₹ 1,50,00,000
Growth Strategist Leader

About the Role

As a key member of our team, you will spearhead efforts to drive growth and expansion across fintech products.

Key Responsibilities:

  • Strategic Growth Planning:
    • Develop comprehensive growth strategies for various acquisition and engagement channels including mobile app, website, and monetization use cases.
  • Partner Management:
    • Manage relationships with key partners like Google and Meta to optimize growth campaigns, platform integrations, and new feature launches.
    • Collaborate with merchant partners to facilitate co-marketing and promotional activities.
  • Experimentation & Innovation:
    • Drive growth by designing and scaling experimentation frameworks, leveraging beta tools and new features introduced by partners.
    • Continuously identify and integrate emerging growth opportunities.
  • Cross-functional Collaboration:
    • Work with analytics, product, and finance teams to monitor KPIs, analyze campaign performance, and iterate marketing strategies accordingly.
  • Leadership & Mentorship:
    • Provide leadership and mentorship to junior team members, fostering a high-performance culture focused on continuous learning and results.

Requirements and Qualifications:

  • Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.
  • 6-8 years of experience in growth marketing, preferably in fintech or financial services industry.
  • Strong experience with digital marketing platforms, including Google Ads, Meta Business Manager, and other growth tools.
  • Expertise in agile project and sprint management methodologies.
  • Deep understanding of customer acquisition funnels, referral programs, and add-on product marketing.
  • Excellent analytical skills with ability to interpret data and turn insights into actionable growth plans.
  • Strong communication skills and ability to manage cross-functional teams.

Preferred Skills:

  • Experience in Personal Loan monetization is preferable.
  • Familiarity with fintech products, regulatory environments, and customer behavior.
  • Hands-on experience with growth-related tools and platforms.
  • Ability to thrive in a fast-paced, ambiguous startup environment.

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