Digital Innovation Specialist

24 hours ago


Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Product Launch and Promotion Specialist">

The Product Market Management team is responsible for product performance, lifecycle management, and product launches. In this role, you will be responsible for launch and promotion of innovative products through strategic campaigns and market differentiation.

You will create engaging marketing content and support the sales team with product knowledge and opportunity conversion. Differentiate our products from competitors through effective marketing strategies.

  • Market Research: Conduct market research to identify potential segments, customers, and applications.
  • Marketing Content Creation: Create engaging marketing content for effective communication and promotion across digital and traditional media channels.
  • Forecasting and Support: Forecast product volumes and support a quick ramp-up in production as needed.
  • Product Knowledge Resources: Develop product knowledge resources, argumentation, and guide the sales team.
  • Sales Team Support: Maintain a balance between supporting the sales team while challenging them to achieve higher performance.

Key requirements for this role include 3-6 years of overall experience, with experience in product management/sales/marketing/business development. A bachelor's degree in Mechanical Engineering/Industrial Engineering/Related is also required.

Additionally, proficiency in creating marketing content for various media channels is essential. The ability to travel across India is also necessary.

This role offers challenging work on cutting-edge software technologies with a clear product focus. You will collaborate with our agile Indo-German team and have access to on-the-job and off-the-job learning opportunities.

Key qualifications for this role include:

  • Bachelor's degree in Mechanical Engineering/Industrial Engineering/Related
  • Experience in product management/sales/marketing/business development (3-6 years)
  • Proficient in creating marketing content for various media channels
  • Ability to travel across India


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