Brand Strategy Expert

2 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 2,01,00,000

Key Responsibilities

  • Drive business growth through strategic brand management, delivering target net present value and maximizing brand valuation.
  • Develop effective product portfolios by identifying present and future business opportunities.
  • Lead the development and implementation of marketing strategies to manage world-class real estate brands.
  • Utilize various communication channels to enhance target audience awareness of brand attributes in a cost-effective manner.
  • Provide market intelligence inputs to ensure a robust pricing strategy and mechanism for each product.

Success Measures:

  • Targeted Gross Contribution in Value and percentage terms as per business plan.
  • Qualitative assessment of marketing inputs and sales performance (units sold per month vs target).
  • Maximize brand valuation and increase premium pricing capability.
  • Percentage change in public perception of brand attributes as measured by third-party surveys.
  • Percentage increase in actual brand spend over target budget.
  • Competitor pricing change and sales transaction information speed (response time in days).

The team focuses on developing a multi-faceted approach to brand building, from conceptualization to managing customer interactions.

The group prioritizes using 'brand' as a differentiator, delivering consistent brand experiences across customer touchpoints.

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