Digital Advertising Specialist

3 days ago

Mysore, Karnataka, India beBeeperformance Full time ₹ 36,00,000 - ₹ 48,00,000
Job Title:

Performance Marketing Executive

">

We are seeking a seasoned professional to spearhead our digital advertising efforts, leveraging data-driven decision-making and creative expertise.

The ideal candidate will have prior experience in eCommerce and lead generation, with a proven track record of managing end-to-end campaign strategy, execution, and optimization for paid media channels.

This is a full-time position for someone who thrives in a collaborative environment, brings innovative ideas to the table, and has a hands-on approach to performance marketing.

">Key Responsibilities:">
  • ">
  • Develop and execute comprehensive paid campaigns across Meta Ads (Facebook & Instagram) and Google Ads platforms (Search, Display, YouTube).">
  • Create and refine ad copy, visual briefings, and video scripts to enhance engagement and conversion.">
  • Utilize tools like Google Analytics 4 (GA4) and Google Tag Manager for performance tracking and attribution setup.">
  • Strategically segment audiences, run A/B tests, and use data insights to fine-tune campaigns for better ROI and Conversion Rate Optimization (CRO).">
  • Collaborate with design and UI/UX teams to ensure high-converting landing pages and funnel design.">
  • Analyze campaign data and performance reports, identifying trends, bottlenecks, and new opportunities.">
  • Leverage AI tools for campaign scaling, ad personalization, audience targeting, and copy creation.">
  • Stay updated with ad platform changes, industry best practices, and emerging tools/technologies.">
">Required Skills & Experience:">
  • ">
  • 2–4 years of hands-on experience in performance marketing, preferably in eCommerce and lead generation environments.">
  • Proven expertise in managing paid campaigns on Meta Ads and Google Ads.">
  • Strong understanding of CRO, UI/UX impact, and customer journey mapping.">
  • Ability to draft compelling ad copies, brief creative assets, and oversee visual storytelling for ads.">
  • Solid analytical and interpretation skills to track key metrics like CPA, ROAS, CTR, and Conversion Rates.">
  • Proficient in GA4, GTM, and implementing conversion tracking and retargeting setups.">
  • Familiarity with marketing AI tools (like Jasper, AdCreative.ai, etc.) for campaign automation and scaling.">
  • Excellent communication skills, team spirit, and solution-focused mindset.">
"],

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