Digital Marketing Professional

19 hours ago

Erode, Tamil Nadu, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000

About the Role

We're seeking a skilled and innovative Digital Marketing Professional with 2+ years of experience in social media marketing. This role involves developing and executing our digital marketing strategy, driving brand awareness, engagement, and conversions.

  • Strategy & Content Development:
  • Create engaging content (text, image, video, stories) that resonates with our target audience and embodies our brand voice.
  • Plan and execute digital marketing campaigns, contests, and promotions to drive engagement and achieve campaign goals.
  • Stay updated on digital trends, algorithm changes, and best practices.
  • Community Management & Engagement:
  • Manage and grow online communities across relevant platforms.
  • Engage with followers, respond to comments and messages in a timely manner, fostering a positive brand image.
  • Identify and engage with influencers and brand advocates to expand reach.
  • Monitor brand mentions and online conversations, identifying opportunities and addressing concerns.
  • Performance Analysis & Optimization:
  • Strong analytical skills are required. Monitor, track, and analyze performance using relevant metrics (reach, engagement, impressions, conversions, ROI, etc.).
  • Generate regular reports on performance, identifying key trends, insights, and actionable recommendations for improvement.
  • Conduct A/B testing on content, ad creatives, and campaign strategies to optimize performance.
  • Utilize social listening tools to understand audience sentiment and identify emerging trends.
  • Platform Management:
  • Manage content scheduling and publishing across multiple platforms.
  • Optimize content for each platform to maximize reach and engagement.
  • Manage digital advertising campaigns, including budget allocation, targeting, and ad set creation.
  • Collaboration:
  • Collaborate closely with cross-functional teams to ensure consistent brand messaging and integrated campaigns.
  • Work with customer service to address customer inquiries and feedback received through social channels.

Benefits

This is a fantastic opportunity to work with a talented team and develop your skills in digital marketing. You will have the chance to make a real impact on our brand's online presence and contribute to our business growth.

What We Offer

We offer a dynamic and supportive work environment, competitive compensation and benefits package, and opportunities for professional development and growth.

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