Digital Marketing Strategist
1 day ago
We are seeking a skilled and strategic performance marketer to oversee and amplify advertising campaigns for our US-based clients. The ideal candidate will have a strong foundation in digital marketing, hands-on experience with ads, and a proven track record of generating qualified leads and delivering measurable ROI.
Key Responsibilities:
- Plan, launch, manage, and optimize advertising campaigns for B2B lead generation and brand awareness.
- Develop and implement audience targeting strategies tailored to US market segments.
- Collaborate with content and design teams to create high-converting ad creatives and messaging.
- Monitor campaign performance daily and provide actionable insights based on analytics.
- Run A/B tests to continuously improve ad performance, CTR, and conversion rates.
- Manage campaign budgets, ensuring efficient spend and high ROI.
- Prepare detailed performance reports and present findings to internal stakeholders and clients.
- Stay up to date with platform updates and B2B marketing trends.
Required Skills and Qualifications:
- 3–6 years of experience in digital marketing with a strong focus on performance marketing.
- Minimum 2+ years of hands-on experience managing Ads (Lead Gen Forms, Sponsored Content, InMail, etc.).
- Proven experience working with US-based clients; understanding of US market and customer behavior is a must.
- Proficiency with Campaign Manager, Google Analytics, and other marketing tools.
- Strong analytical skills and comfort with metrics, attribution models, and dashboards.
- Excellent written and verbal communication skills.
- Self-motivated, results-oriented, and able to work independently.
Nice to Have:
- Experience with other paid platforms (Meta, Google Ads, Twitter/X).
- Familiarity with marketing automation tools like HubSpot or Marketo.
- Experience in SaaS or healthcare marketing is a plus.
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