Social Media Content Creator

1 day ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 7 - ₹ 9

Job Opportunity: Social Media Marketing Role

As a social media marketing professional, your role will be instrumental in developing and executing impactful social media strategies that elevate brand visibility, engage our target audience, and drive growth across multiple platforms.

You will collaborate closely with our marketing, creative, and sales teams to ensure cohesive messaging and effective campaigns that resonate with our audience.

  • Content and Campaign Planning
    • Plan and execute engaging content that reflects the brand's mission by blending fashion, mental health advocacy, and storytelling.
    • Create monthly social media calendars that include product stories, community spotlights, behind-the-scenes, and more to entertain and educate the customer.
    • Write authentic, thoughtful captions that make followers feel seen, avoiding generic content. Translate product launches and brand values into emotionally resonant content.
    • Create reels that are intended to entertain and educate the customer with a consistent brand voice and dialogue.
  • Community Building
    • Interview everyone to create a community that is inclusive and tell stories through this vertical.
    • Strategize and execute B2B events to build community aligned with the brand for authentic collaborations.
    • Strategize guest interviewees or speakers under the vertical.
  • Email Marketing
    • Strategize and execute 8 emails a month to educate and entertain the customer through BTS, promotional activities, pop-ups, new launches, and storytelling.
  • Creative Collaboration
    • Work with the founder and designer to ideate content that's visually and emotionally strong.
    • Suggest reel/video ideas that connect visuals with deeper meaning.
    • Strategize and execute influencers that are aligned with the brand for authentic collaborations on a micro and macro level for content creation.
    • Collaborate with the performance marketing team for content strategy on weekly meetings.
    • Strategize and execute with B2B founders for creative collaborations to cross-promote.
  • Engagement & Growth
    • Actively respond to comments, DMs, and story replies to build community trust.
    • Track analytics (reach, engagement, saves, shares) and adapt strategy accordingly, at the end of every month.
    • Oversee platforms like Instagram, Pinterest, YouTube Shorts, and potentially LinkedIn depending on brand direction.

You must have a Bachelor's degree in Marketing, Communications, or a related field, proven experience (2 years) in social media management, and excellent written and verbal communication skills, with a creative flair for content creation.

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