Digital Marketing Strategy Lead
1 day ago
We are seeking a highly skilled Digital Marketing Strategy Lead to join our team at ZeOmega. This is an excellent opportunity for someone with a strong background in performance marketing to take on a leadership role and drive business growth.
About the RoleThe Digital Marketing Strategy Lead will be responsible for developing, implementing, and optimizing digital marketing campaigns across various channels, including paid search, social media advertising, display ads, and affiliate marketing. This individual will work closely with cross-functional teams to align performance goals with business objectives and ensure seamless execution of marketing strategies.
Main Responsibilities- Campaign Strategy & Planning: Develop comprehensive performance marketing strategies to achieve company growth goals, collaborating with cross-functional teams to define target audiences, objectives, and messaging.
- Paid Media Management: Oversee day-to-day management of paid campaigns across various platforms, continuously optimizing campaigns through A/B testing, bidding strategies, ad copy, targeting, and audience segmentation.
- Performance Analysis & Reporting: Analyze campaign performance data, generating actionable insights to improve results, and provide regular reporting on campaign performance, trends, and insights to senior leadership.
- Optimization & Growth: Identify new opportunities for performance growth through market research, competitor analysis, and trends, and leverage data to drive continuous improvements and increase ROI across all paid channels.
To succeed in this role, you will need:
- A Bachelor's degree in Marketing, Business, Economics, or related field, with 3-5+ years of experience in performance marketing or digital marketing.
- Proficiency with performance marketing tools, such as Google Ads, Facebook Ads, Bing Ads, and LinkedIn Ads.
- Advanced knowledge of Google Analytics, Excel, and data visualization tools, such as Tableau or Power BI.
- A strong understanding of SEO/SEM, conversion rate optimization (CRO), and remarketing techniques.
- Excellent written and verbal communication skills, with the ability to present performance results to stakeholders.
$80,000 - $110,000 per year, based on industry standards and location.
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