Digital Marketing Strategy Lead

4 days ago


Delhi, Delhi, India Semco Infratech Pvt Ltd Full time
Job Title: Digital Marketing Strategy Lead

Company Overview: Semco Infratech Pvt Ltd is a leading company in the energy sector, and we are seeking a seasoned Senior Digital Marketing Executive to drive and optimize our digital marketing efforts.

Job Summary: We are looking for a highly skilled and experienced Digital Marketing Strategy Lead to join our team. As a key member of our marketing department, you will be responsible for developing and executing effective digital marketing strategies to boost brand visibility and lead generation.

About You: To succeed in this role, you should have a strong background in digital marketing, with a proven track record in planning, executing, and monitoring campaigns. You should also possess excellent analytical skills to assess campaign effectiveness and identify opportunities for improvement. Additionally, you should have strong communication and organizational skills to work closely with cross-functional teams.

Responsibilities:
• Develop and manage our presence across social media platforms including LinkedIn, Facebook, Twitter, Instagram, and YouTube.
• Plan and launch optimized paid and organic campaigns on platforms such as Google Ads, Facebook Ads, and YouTube.
• Conduct keyword research, optimize website content, and implement best practices to improve organic search rankings.
• Analyze campaign performance metrics to refine strategies and maximize ROI.

Requirements:
• 5-7 years of experience in digital marketing, with a strong focus on campaign execution and lead generation.
• Proficiency in tools like Google AdWords, Google Analytics, Facebook Business Manager, and email marketing platforms.
• Strong understanding of SEO, PPC, and social media strategies.

Salary: ₹1,200,000 - ₹1,800,000 per annum (dependent on experience).

Benefits: Opportunity to work with an industry leader in the energy sector, dynamic and collaborative work environment, chance to shape and execute impactful marketing campaigns in a growing market segment.

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