Brand Visibility Specialist

3 days ago

Jodhpur, Rajasthan, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Marketing Professional Job Summary

We are seeking a highly skilled Marketing Professional to lead our offline marketing initiatives and drive student acquisition and brand awareness in Durgapur.

This is an excellent opportunity for a seasoned marketing expert to leverage their ATL and BTL campaign execution skills, build strong relationships with schools, colleges, and local stakeholders, and contribute to the growth of our business.

The ideal candidate will have hands-on experience in managing marketing campaigns, organizing educational seminars, and collaborating with academic and counseling teams to ensure marketing alignment with business objectives.

  • Key Responsibilities:
  • Leading and executing offline marketing strategies to drive student acquisition and brand awareness in Durgapur.
  • Planning and managing ATL activities such as hoardings, radio campaigns, newspaper ads, etc.
  • Driving BTL campaigns including pamphlet distribution, kiosk setups, street activations, and local outreach.
  • Organizing and managing seminars and workshops in educational institutions, including coordinating with schools, colleges, and coaching centers.
  • Collaborating with the academic and counseling teams to ensure marketing alignment with business objectives.
  • Tracking campaign performance and optimizing for better ROI.
  • Managing vendor relationships and logistics for on-ground events and campaigns.
  • Conducting market research to identify trends, opportunities, and competitor strategies.
  • Building brand visibility and trust within the local student and parent community.
Requirements

To succeed in this role, you should have:

  • A Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 4-7 years of experience in offline marketing, preferably in the education or consumer industry.
  • Proven expertise in executing ATL & BTL campaigns and educational seminars.
  • A strong network in the education sector (schools, colleges, coaching institutes) in West Bengal is an advantage.
  • Excellent communication, negotiation, and team management skills.
  • The ability to work independently and drive results.
Benefits

As a Marketing Professional, you will have the opportunity to:

  • Develop your skills in marketing strategy, campaign execution, and team management.
  • Contribute to the growth and success of our business.
  • Work with a talented team of professionals who share your passion for education and marketing.
  • Enjoy a dynamic and supportive work environment that encourages innovation and creativity.

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