Marketing Campaign Strategist

3 days ago


Bengaluru, Karnataka, India Talent500 Full time

Talent500 is seeking a highly motivated Demand Generation Specialist to join our dynamic marketing team. In this role, you will be key in developing and executing strategic initiatives that generate leads, nurture prospects, and ultimately drive sales growth.

About the Role:

We are looking for an experienced Demand Generation Specialist with 4+ years of experience in demand generation, lead generation, or a related field. You should have a proven track record of success in developing and executing email marketing campaigns using new age tools to identify target audiences, understand their needs, and develop reach out plans accordingly.

Key Responsibilities:

  • Partner with the marketing team to execute the planned demand generation strategy.
  • Craft compelling email marketing campaigns that nurture leads and drive conversions.
  • Manage the creation and execution of multi-channel campaigns across various platforms (e.g., email, social media, paid advertising).
  • Use and optimize landing pages and lead capture forms.
  • Analyze campaign performance metrics and identify opportunities for improvement.

Requirements:

  • 4+ years of experience in demand generation, lead generation, or a related field.
  • Proven track record of success in developing and executing email marketing campaigns.
  • Strong understanding of marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Outplay, etc.).
  • Excellent analytical and data-driven mindset.
  • Experience with market research methodologies.
  • Ability to create compelling content and write persuasive copy.
  • Excellent communication and collaboration skills.
  • Proficiency in project management and meeting deadlines.

Location: The successful candidate should be available to work in the US shift, preferably from 4 PM to 1 AM IST.

Salary: We offer a competitive salary of $100,000 per year, commensurate with experience. This figure may vary depending on your background and qualifications.



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