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Marketing Director
2 months ago
We are a top Business Process Optimization solutions provider partnering with the world's fastest-growing companies in Financial Services, Healthcare, and Technology.
Our company specializes in business process optimization, offering data-driven solutions and providing strategic advantage.
Job SummaryThe Marketing Manager is responsible for creating and carrying out marketing plans that support the company's goals.
This role includes leading a talented marketing team, improving both online and offline marketing channels, and using data to boost brand visibility, engage customers, and generate leads.
Key tasks include developing marketing campaigns, managing budgets, working with other teams, and ensuring a smooth experience for customers.
Key Responsibilities- Create and implement a clear marketing plan to raise brand awareness, generate leads, and support sales.
- Study market trends and customer feedback to guide marketing activities.
- Collaborate with leadership and sales teams to ensure marketing aligns with business goals.
- Find new growth opportunities and improve marketing efforts to stay competitive.
- Plan and execute marketing campaigns across digital platforms, social media, email, and traditional media.
- Ensure all marketing messages are consistent across different platforms.
- Measure how well campaigns perform, adjust strategies as needed, and report results to management.
- Oversee the creation of marketing materials like brochures, presentations, videos, and website content.
- Improve digital marketing channels such as SEO, SEM, social media, email marketing, and content marketing.
- Manage the company's website to enhance user experience and increase lead conversion.
- Implement marketing automation tools to better engage customers.
- Work with IT and outside vendors to set up digital marketing technologies.
- Manage the marketing budget to ensure resources are used effectively for the best return on investment (ROI).
- Collaborate with finance teams to track spending and measure campaign performance.
- Lead a team of marketing professionals by providing coaching and development opportunities.
- Set goals for the team to ensure targets are met.
- Create a positive work environment that motivates the team.
- Work closely with sales, product development, and customer service teams to align on marketing strategies.
- Act as the main contact for outside marketing vendors and consultants.
- Ensure good communication between the marketing department and other key business units.
- Focus on improving the customer experience from lead generation to post-purchase engagement.
- Optimize the customer journey to build loyalty and retain customers.
- Conduct market research to stay updated on industry trends and customer preferences.
- Use data analytics tools to track performance and make informed decisions.
- Provide insights based on market data.