Marketing Director
2 days ago
**Job Description:**
We are seeking an experienced Marketing Director to lead our marketing efforts and drive business growth. As a key member of the Fretron team, you will be responsible for developing and executing strategic marketing initiatives that increase brand awareness, customer acquisition, and retention.
The ideal candidate will have a strong background in marketing, with a proven track record of success in leading cross-functional teams and driving results-driven campaigns. You will work closely with the leadership team to align marketing goals with overall business objectives and develop comprehensive marketing strategies to achieve them.
In this role, you will oversee the development and consistency of our brand messaging across all platforms, ensuring that marketing materials, advertisements, and content align with our voice and values. You will also collaborate with design and creative teams to produce high-quality content for marketing initiatives.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to increase brand awareness, customer acquisition, and retention.
- Manage and mentor a team of marketing professionals, fostering a collaborative and results-oriented environment.
- Oversee the company's digital marketing efforts, including SEO, SEM, social media, content marketing, and email marketing.
- Lead content strategy and creation, including blogs, whitepapers, case studies, videos, and other marketing collateral.
Requirements:
- 8+ years of experience in marketing leadership roles.
- Proven track record of success in driving results-driven campaigns.
- Strong background in marketing strategy development and execution.
- Excellent communication and leadership skills.
Estimated Salary: $120,000 - $180,000 per year.
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