Senior Digital Marketing Strategist for Fertility Clinics
1 day ago
Senior Digital Marketing Strategist for Fertility Clinics
About the RoleWe are seeking a highly experienced Senior Digital Marketing Strategist to lead our digital marketing efforts in the fertility sector. This is an exciting opportunity to join ART Fertility Clinics, a leading institution in reproductive medicine.
Key Responsibilities- Develop and implement a comprehensive digital marketing strategy aligned with business objectives and industry trends.
- Conduct market research and competitive analysis to identify opportunities and challenges within the fertility landscape.
- Define key performance indicators (KPIs) relevant to the fertility sector and establish tracking mechanisms to measure campaign effectiveness.
- Manage the digital marketing budget and allocate resources effectively.
- Plan and execute digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing, tailored to the fertility audience.
- Oversee the creation and optimization of landing pages, website content, and online advertising materials that are informative, engaging, and compliant with healthcare regulations.
- Manage relationships with external agencies and vendors specializing in healthcare marketing.
- Develop and implement SEO strategies to improve organic search rankings and website traffic, focusing on relevant fertility keywords and search terms.
- Manage paid search campaigns (PPC) across Google Ads and other platforms, targeting patients seeking fertility services.
- Conduct keyword research, optimize ad copy, and track campaign performance with a focus on patient acquisition and conversion.
- Develop and manage social media strategies across relevant platforms, adhering to healthcare privacy guidelines and ethical considerations.
- Create engaging and informative content, manage social media communities, and run social media advertising campaigns targeting potential patients.
- Monitor social media trends in the fertility sector and adapt strategies accordingly.
- Develop a content marketing strategy that aligns with business goals and addresses the specific needs and concerns of patients seeking fertility treatment.
- Create and curate high-quality content, including blog posts, articles, infographics, videos, and patient testimonials, providing valuable information and building trust.
- Optimize content for search engines and promote it across relevant channels to reach and engage potential patients.
- Lead and mentor a team of digital marketing specialists with experience or interest in the fertility field.
- Provide guidance, support, and feedback to team members, fostering their understanding of the fertility industry and its unique marketing considerations.
- Foster a collaborative and high-performing team environment that prioritizes patient-centric marketing approaches.
- Bachelor's degree in marketing, communications, or a related field.
- 8+ years of experience in digital marketing, with a proven track record of success, preferably within the fertility industry.
- Strong understanding of digital marketing best practices and emerging trends, with a focus on the fertility sector.
- Expertise in SEO, SEM, social media marketing, email marketing, and content marketing, tailored to the needs and preferences of fertility consumers.
- Hands-on experience with Ad platforms Facebook Ads, Google Ads, and any new social media AD platforms.
- Experience with marketing automation tools and analytics platforms (e.g., Google Analytics).
- Excellent analytical and problem-solving skills, with the ability to interpret fertility data and derive actionable insights.
- Strong project management and organizational skills, with the ability to manage multiple campaigns and prioritize tasks effectively.
- Excellent communication and interpersonal skills, with the ability to communicate effectively with patients, fertility professionals, and internal stakeholders.
$120,000 - $180,000 per year, depending on experience and qualifications.
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india ART Fertility Clinics Full timeJob Title: Head - Digital MarketingDepartment: MarketingReports To: CEO IndiaLocation: Delhi / GurgaonWho we are:ART Fertility Clinics is a leading institution of Reproductive Medicine with clinics in the Middle East & India. The institution is known for delivering the highest success rate in the region and has helped thousands of couples achieve their dream...
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india ART Fertility Clinics Full timeJob Title: Head - Digital Marketing Department: Marketing Reports To: CEO India Location: Delhi / Gurgaon Who we are: ART Fertility Clinics is a leading institution of Reproductive Medicine with clinics in the Middle East & India. The institution is known for delivering the highest success rate in the region and has helped thousands of couples achieve...
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india ART Fertility Clinics Full timeJob Title: Head - Digital Marketing Department: Marketing Reports To: CEO India Location: Delhi / Gurgaon Who we are: ART Fertility Clinics is a leading institution of Reproductive Medicine with clinics in the Middle East & India. The institution is known for delivering the highest success rate in the region and has helped thousands of couples achieve...
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