Digital Experience Optimization Specialist
16 hours ago
At UnboundB2B, we're seeking a seasoned Digital Experience Optimization Specialist to drive user engagement and conversion rates across our digital platforms.
About the Role:
We're looking for an analytical expert with experience in web analytics, A/B testing, and inbound marketing tactics to join our marketing team. As a Digital Experience Optimization Specialist, you'll be responsible for analyzing website traffic and user behavior to identify optimization opportunities, designing and executing experiments to improve key metrics such as conversion rates and revenue, and collaborating with cross-functional teams to implement changes that drive business growth.
Your Key Responsibilities:
- Analyze user behavior and identify opportunities for optimization
- Design and execute experiments to improve key metrics
- Collaborate with designers, developers, and stakeholders to implement changes
- Monitor performance using web analytics tools and provide reports on test results
- Stay updated on new trends and best practices in CRO and UX design
- Provide actionable insights based on data analysis to inform marketing strategies
Requirements:
- Education: BA/BS or equivalent working experience in marketing, business, or a related field
- Experience: Proven experience with web analytics, A/B testing, and inbound marketing tactics
- Technical skills: Proficiency in using smart CTAs and smart form features for optimizing lead profiling; familiarity with HTML/CSS is a plus
- Analytical skills: Strong analytical thinking with the ability to interpret complex data sets
- Communication skills: Excellent time-management, multi-tasking, interpersonal, and communication skills are essential for collaborating with cross-functional teams
Preferred Qualifications:
- Experience with tools like VWO, Optimizely, or similar platforms for conducting tests
- Understanding of UX/UI principles to enhance website functionality and user experience
What We Offer:
- A competitive estimated salary of ₹12 lakhs - ₹15 lakhs per annum (depending on experience)
- The opportunity to work with a dynamic marketing team at UnboundB2B
- A collaborative and supportive work environment
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