Digital Marketing Specialist

5 days ago

Udaipur, Rajasthan, India beBeeMarketing Full time ₹ 30,000 - ₹ 45,000

Job Title: Digital Marketing Expert

Location: Udaipur, India

Campaign Development & Execution:
  • Plan, set up, and manage Google Ads campaigns across platforms, including Search, Display, Shopping, and YouTube.
  • Develop comprehensive PPC strategies tailored to client objectives and industry standards.
  • Conduct in-depth keyword research and audience targeting to ensure high ad relevance.
Performance Enhancement:
  • Monitor and optimize campaign performance metrics such as CTR, CPC, Quality Score, and ROAS.
  • Conduct A/B testing on ad creatives, landing pages, and bidding strategies to improve performance.
  • Implement effective negative keyword strategies to minimize ad spend wastage.
Landing Page Optimization:
  • Collaborate with designers and developers to create high-converting landing pages.
  • Align ad messaging with landing page content for a seamless user experience.
Conversion Tracking & Data Analysis:
  • Set up and manage conversion tracking using Google Tag Manager and Google Analytics.
  • Ensure all campaigns are effectively tracked for lead generation and e-commerce performance.
  • Generate actionable insights from data to refine strategies and enhance campaign ROI.
Client Communication & Reporting:
  • Prepare and present performance reports, insights, and future recommendations to clients or internal stakeholders.
  • Maintain consistent communication to ensure client goals are met and exceeded.

Requirements:

  • Minimum 2 years of hands-on experience in managing and optimizing Google Ads campaigns.
  • Proven success in managing high-budget campaigns across various industries (Preference to Healthcare and Local Ads Experience).
  • Proficient in Google Ads, Google Analytics, and Google Tag Manager.
  • Experience with keyword research tools such as SEMrush, Ahrefs, or Moz.
  • Knowledge of A/B testing tools like Google Optimize, Optimizely, or Hotjar is a plus.
  • Basic understanding of HTML/CSS for tracking and tagging.

We offer:

  • Competitive salary package
  • Opportunities for professional growth and skill development.
  • A collaborative and supportive team environment.
  • Flexible working hours.
  • Exposure to diverse industries and clients.

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