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Global Brand Ambassador

1 month ago

Delhi, Delhi, India Campari India Private Ltd Full time

Job Description

As a Global Brand Ambassador with Campari India Private Ltd, you will play a key role in driving our on-premise activation strategy across India. This is an exciting opportunity to join our team and contribute to the growth of our brand.

About the Role

We are seeking a highly skilled and experienced individual to lead our on-premise activation efforts. As a Global Brand Ambassador, you will be responsible for working closely with our marketing team to develop and execute activation plans that drive sales and increase visibility for our brand. Your primary focus will be on ensuring that our Point of Sale (POS) materials are compliant with our brand guidelines and fit for purpose. You will also work collaboratively with our Commercial team to ensure compliance with activation calendar objectives.

Key Responsibilities

  • Work closely with the marketing team to support on-premise and industry-focused activation sessions and events.
  • E nsure POS is % Brand Guideline compliant and % fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant channels.
  • Support in the development and execution of Consumer & Shopper activations, including point of sale, in-store displays, sales toolkits, and sampling activations, consistent with Perfect Store guidelines.
  • Work collaboratively with the Commercial team to ensure compiance to activation calendar objectives.
  • Coordinate with the distributor for stock, execution, and other requirements.
  • Coordination with the local agency partners to execute activations.
  • Capture Ad-hoc opportunities in the market and plug in our brands concerts, parties, launches etc.
  • Manage the POSM and deploy in the right outlets.
  • Keep inventory of all POSM and procure all locally produced POSM.
  • Raise 'drinks' knowledge and capability within the local distributors and wholesaler network and educate employees on Campari portfolio including product attributes, history, and usage.
  • Support the development of face-to-face training module development.
  • Manage payments with distributor and other partners.

Experience Required

  • Strong Leadership and coaching capability.
  • Strong relationships in On Premise.
  • Sales experience highly regarded.

Skills and Qualifications

  • Creativity.
  • Expertise in mixology.
  • Ability to create cocktail lists across all levels of the On Premise.
  • Ability to convey passion for our brands.
  • Ability to network and build strong relationships.
  • Brand and consumer focused.
  • Industry knowledge of local and interregional brands & competitors.
  • Awareness of local and global market and consumer trends.
  • Bar management acumen.