
Digital Content Manager
2 days ago
We are seeking an experienced professional to lead category-focused growth in the EdTech space. Candidates with prior experience in NEET, JEE, UPSC, or other exam-prep channels will be given preference.
Key Responsibilities- Develop and execute strategies for high-growth categories like NEET, JEE, UPSC, etc.
- Own end-to-end content lifecycle: planning, scheduling, publishing, and performance tracking
- Optimize videos for search engine optimization (SEO) - including titles, descriptions, tags, thumbnails, and watch time
- Track and analyze audience behavior, retention, click-through rate (CTR), and engagement trends
- Collaborate with educators, content teams, and design/editing teams
- Drive A/B testing for thumbnails and content formats
- Stay updated on platform algorithm changes, trends, and best practices
- Maintain quality and consistency in brand voice and viewer experience
- Minimum 3-4 years of experience managing platforms
- Mandatory EdTech or exam-prep category experience (NEET, JEE, UPSC, etc.)
- Strong understanding of analytics, SEO, and audience strategy
- Ability to manage relationships and collaborate cross-functionally
- Experience in team coordination, content pipeline management, and real-time publishing
- Strategic, creative, and deeply data-driven mindset
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Digital Content Manager
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