Senior Launch Strategist

3 days ago

Davangere, Karnataka, India beBeeGrowth Full time ₹ 80,00,000 - ₹ 1,50,00,000

About us

We are on a mission to revolutionize the way businesses launch their products.

Job Description

As a seasoned Go-to-Market (GTM) Manager, you will be responsible for developing and executing a robust strategy to successfully launch our SaaS products. You will work closely with cross-functional teams to drive alignment, define messaging, establish positioning, and ensure data-informed execution from ideation to launch and beyond.

Main Responsibilities
  • Market & Customer Research: Conduct in-depth research to understand customer needs, pain points, and competitive landscapes, ensuring strategies are grounded in actionable insights.
  • Product Positioning & Messaging: Define positioning, value propositions, and messaging frameworks that resonate with our ideal customer profiles (ICPs) and differentiate us from the competition.
  • Strategy & Planning: Develop and own a robust GTM roadmap, detailing timelines, launches, stakeholders, budgets, and KPIs.
  • Cross Functional Collaboration: Work seamlessly with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
  • Launch & Campaign Management: Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Performance Tracking & Optimization: Define KPIs, monitor performance, analyze results, and iterate to maximize GTM effectiveness.
What We're Looking For
  • 3+ years of experience in GTM, product marketing, or related strategic roles, ideally in SaaS.
  • Strong strategic thinking with data-driven decision-making skills.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.
  • Deep understanding of GTM frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Experience running cross-functional launches from inception to execution.

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