Creative Director Fashion

1 week ago


Thiruvananthapuram, Kerala, India Hyve Full time

Job Title: Creative Director Fashion

About the Role:

We are seeking a highly skilled Creative Director Fashion to lead our fashion team at Hyve. As the head of our apparel design department, you will be responsible for driving the creative vision and overseeing the development of product lines for apparel and accessories that fulfills our brand vision, strategy, and financial plans.

Key Responsibilities:

• Lead the creative vision for our apparel and accessories product lines, ensuring alignment with our brand vision and strategy

• Oversee the development of product lines, collaborating with cross-functional teams to ensure timely and high-quality execution

• Design and execute original concepts, guiding products from initial idea through production, with a strong focus on trends, fit, fabric, and finishing

• Communicate overall concept to CEO and cross-functional partners in an inspirational and organized manner

• Strategize and plan seasonal collections, balancing new trends with existing best-sellers, and organize the product range based on target MRP

• Analyze global markets to identify gaps and develop unique, locally-tailored designs

• Conduct research to track fashion trends, customer preferences, and competitors, enhancing the brand's image and ensuring competitive positioning

• Innovate by staying ahead of fashion trends, generating fresh ideas, and introducing new products and categories in line with our brand's identity

• Research and sketch silhouettes, selection of colors, prints, fabrics, and trims; finalize color palette and print direction

• Create original Tech Packs

• Submit a T&A calendar between Sales and Production to maintain timing between Sales, Design, and Production

Requirements:

• Bachelor's in Fashion Design

• Minimum 3 years of experience in a similar role for a sports brand

• Excellent hand/digital sketching and illustration ability

• Strong technical expertise in activewear construction and fit

• Ability to communicate clearly using fabric/merchandising/garment construction terminology and skills both written and verbal

• Great eye for color; understands possibilities of fabric and construction; looks for new and innovative ways to use color, fabric, and details in design

• Proficient in design software such as Illustrator and Photoshop

• Skilled in interacting with factory management and buyers

• Effective planning and execution abilities

• Exceptional communication, presentation, influencing, and negotiation skills

• Able to build relationships effectively with cross-functional teams



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