Senior Marketing Manager

2 weeks ago

Chandigarh, Chandigarh, India beBeeMarketing Full time ₹ 4,00,000 - ₹ 5,00,000

Seeking a results-driven Sr Marketing Manager to drive strategic marketing initiatives, enhance brand visibility, generate leads, and support business growth.

Key Responsibilities
  • Marketing Strategy & Execution: Develop comprehensive marketing plans aligned with business goals to increase brand presence and lead generation.
  • Digital Marketing: Oversee website management, SEO optimization, social media marketing, and email campaigns across platforms like LinkedIn, Google Ads, Facebook Ads etc.
  • Product Marketing: Define product positioning, messaging, and go-to-market strategies for new and existing biotech equipment.
  • Marketing Collateral Development: Create/commission brochures, presentations, and other sales enablement materials to support business development efforts.
  • Event Planning & Coordination: Organize trade shows, product launches, and corporate events to enhance market presence and customer engagement.
  • Performance Analysis & Reporting: Measure campaign effectiveness through KPIs, generate reports, and refine marketing strategies accordingly.
Qualifications & Requirements
  • Education: Bachelor's or Master's degree in Marketing, Business Administration, Biotechnology, or a related field.
  • Experience: 3+ years of experience in marketing, preferably in the manufacturing or B2B sector.
  • Skills:
    • Strong knowledge of digital marketing, SEO, and social media strategies.
    • Proficiency in marketing tools such as Adobe Suite, SEMrush/Ahrefs, Brevo, Hootsuite/Buffer, and CRM software.
    • Proficiency in platforms like Google Ads, Facebook Ads, LinkedIn Ads etc.
    • Excellent written and verbal communication skills.
    • Analytical mindset with the ability to interpret data and optimize marketing efforts.

We offer a competitive package including Provident Fund, ESIC, Mobile/Laptop, Annual Bonus, Retention Bonus, and Encashable Leaves.

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