Strategy and Insights Director

16 hours ago

Nellore, Andhra Pradesh, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

At the forefront of innovative campaigns, we seek an exceptional Strategy and Insights Director. As a pivotal member of our team, you will be instrumental in crafting compelling strategies that drive results.

This role demands a deep understanding of social platforms, enabling you to leverage their potential as broadcast media or narrowcast for engaging experiences. By integrating insights, technologies, and expertise, you will develop unique, differentiated strategies that set us apart.

  • You will delve into comprehensive analysis of categories, competition, consumers, culture, and brand to derive actionable insights.
  • Develop an integrated strategy platform for campaigns/pitches that serves as a springboard for creative teams.
  • Present visual presentations with sharp perspectives and captivating narratives.
  • Translate business objectives into social/digital media objectives, enriched by proprietary benchmarks.
  • Analyze available insights and define overall strategy in terms of distribution and amplification, extending to competitive analysis.
  • Define the optimal advertising approach to achieve goals, considering objectives, challenges, and budget limitations.
  • Participate actively in new business pitches as required.
Required Skills and Qualifications:
  • Postgraduate degree with around 7 years of experience in brand planning, social, and/or digital campaign management, digital creative strategy.
  • Strong business acumen and ability to connect business requirements to strategy solutions.
  • Research and data analytical skills, generating data-based insights to inform the strategy process. Preferably someone who can build detailed strategy case studies.
  • Passion for the fast-evolving social/digital media environment, with a strong perspective to share with clients and colleagues.
  • Eye for innovation and the next emerging platform or partner to consider as part of a brand, social/digital strategy.
  • Ability to work effectively, proactively, and seamlessly while collaborating with integrated teams.
  • Proven ability to independently manage multiple priorities in a fast-paced, deadline-driven environment.
  • Strong leadership, interpersonal, and people management skills.

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