
Strategic Growth Professional
1 day ago
As a seasoned professional in the field of digital marketing, you will be responsible for leading the charge in performance-led growth across multiple markets. Your expertise in developing and executing integrated digital strategies will drive qualified leads, revenue, and brand authority.
Key Responsibilities:- Developing and implementing an integrated digital strategy that drives qualified leads, revenue, and brand authority.
- Leading performance marketing efforts globally, planning, launching, and optimizing ROI-positive campaigns across Google, Facebook, and Meta – including multi-geo targeting, multi-currency bidding, and MCC structures.
- Overseeing international SEO efforts, owning technical, on-page, and off-page optimization for multiple regions (US/UK/Middle East/APAC), including hreflang, localization, geo-specific keyword clusters, and international link building.
- Managing content calendars (blogs, case studies, reels, webinars) and growing engagement on various social media platforms, including Instagram and YouTube.
- Running email, nurture, and drip workflows via HubSpot/Zoho (lead scoring, segmentation, A/B testing).
- Tracking KPIs (CPL, CAC, ROAS, MQL→SQL→Revenue), building weekly/monthly dashboards, and driving insights using GA4, Search Console, Looker Studio, SEMrush/Ahrefs.
- Leading a small in-house team and managing agencies for SEO, creatives, and paid media.
- Owning landing pages, page-speed, tracking (GTM), and conversion-rate optimization.
- Bachelor's or Master's degree in Marketing, Business, or related field.
- 5+ years of experience in digital marketing with demonstrated international SEO and paid media success.
- Hands-on experience with GA4, Google Ads (Search/Display/Video), Facebook Ads, Meta Ads, GTM, GSC, SEMrush/Ahrefs, HubSpot/Zoho CRM.
- Strong grasp of hreflang, canonicalization, site architecture, and lead-gen funnels across regions.
- Proven ability to manage budgets, forecast pipeline impact, and hit CPL/ROAS targets.
- Excellent communication, stakeholder management, and project leadership skills.
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