Cross-Functional Demand Leader

Transform compliance and quality for the modern enterprise by leading a multi-channel demand engine.

This player-coach Demand Generation Manager will define strategy, manage performance, and actively build campaigns to drive measurable results.

Experience in regulated industries like Life Sciences is highly preferred, as you will market to complex buying cycles.

You will be a key driver of pipeline creation, customer acquisition, product adoption, and expansion across our entire lifecycle—from first touch to renewal—while working cross-functionally with teams.

Demand Generation Ownership

• Own the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
• Develop a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and Account-Based Marketing motions.
• Track and optimize KPIs such as Customer Acquisition Cost, funnel velocity, and Return on Investment using real-time dashboards and analytics platforms.

Multi-Channel Campaign Execution

• Drive pipeline growth through digital channels like SEO, SEM, email, display ads, paid/organic social media, and community engagement.
• Tailor campaigns to persona-specific pain points and buying journeys.
• Build and manage targeted campaigns for new acquisition and expansion within.

Generative AI-Driven Marketing

• Leverage tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
• Automate segmentation/personalization across the lifecycle and Account-Based Marketing.
• Analyze funnel performance using AI-driven platforms.
• Build intent models and PQL frameworks using AI-enhanced scoring.

Full-Funnel Optimization

• Continuously optimize funnel performance using data, feedback, and experimentation.
• Run A/B testing, cohort analysis, and UX diagnostics.

Account-Based Marketing, ABX & Cross-Functional Programs

• Plan and execute ABM campaigns with Partners, Sales, and BDRs.
• Deliver personalized programs for multiple buyer personas within a decision committee.

Channel & Ecosystem Marketing

• Run co-marketing with referral/channel partners.
• Use AI-assisted segmentation and analytics to prioritize investments.

Marketing Operations & Tech Stack

• Optimize marketing automation, lead scoring, Customer Data Platforms, and reporting tools.
• Integrate AI tools for operational efficiency and insight generation.
• Manage budgets and performance reporting to leadership.

Requirements

• Experience marketing enterprise SaaS in regulated industries (e.g., Life Sciences).
• Familiarity with the Salesforce ecosystem.
• 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
• Experience as a player-coach, adept at both strategic leadership and tactical execution.
• Proven expertise with generative AI tools in marketing contexts.
• Demonstrated success driving pipeline and exceeding KPI-based goals.
• Strong command of funnel optimization and multi-channel campaign strategy.
• Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
• Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

About Us

We are the fastest-growing, 100% modern cloud, AI-powered platform for Product Lifecycle, Quality, and Safety Management, built natively on the Salesforce platform. Our next-generation solutions help organizations deliver high-quality products and services safely, efficiently, and sustainably.

As a fully remote company with a global team of professionals, we empower our customers to mitigate risks, resolve issues proactively, and drive continuous improvement while protecting their people, products, suppliers, and brands.

We thrive on innovation, collaboration, and impact. We're always looking for passionate, forward-thinking professionals to join our growing team and help shape the future of quality and compliance.