Digital Content Strategist for Kids' Channel

2 weeks ago


Bengaluru, Karnataka, India BabyBillion Full time
Preschool Content Manager Position

About BabyBillion Preschool:

BabyBillion Preschool is a leading kids' content platform with over 1 billion monthly views. Our mission is to create engaging and educational videos that captivate young audiences, setting new benchmarks in audience retention and engagement.

We are seeking an experienced YouTube Manager to drive strategy, execution, and optimization for our Preschool channel. This role requires a deep understanding of YouTube performance metrics and the ability to analyze data to improve content retention and audience engagement.

Job Description:
  • Plan and upload daily Shorts (morning and evening) that meet retention benchmarks, coordinating with the editing team to schedule content 1-2 weeks in advance.
  • Regularly review performance metrics like Swipe-to-View Ratio (STR) and Average Percentage Viewed (APV) to identify patterns of success and implement strategies to enhance content retention and audience engagement.
  • Conduct research on top-performing channels and videos in the kids' content space to identify trends, incorporating actionable insights into the content pipeline each month.
  • Develop a monthly creative calendar highlighting major kids' events and themes, aligning the content pipeline with seasonal opportunities to maximize relevance.
  • Collaborate with cross-functional teams to ensure smooth execution of the content pipeline and identify opportunities to improve workflows and reduce manual intervention.
Requirements:
  • Experience: 2+ years in YouTube channel management, content strategy, or a similar role, preferably in kids' or educational content.
  • Skills:
    • Deep understanding of YouTube performance metrics, including STR and APV.
    • Proven ability to analyze performance data and implement improvements to drive retention and engagement.
    • Strong research skills to identify trends and opportunities in the market.
    • Excellent collaboration and communication skills to work with creative and production teams.
  • Mindset: Data-driven, detail-oriented, and proactive in optimizing content strategies for growth.
Why Work with Us?

Be part of a dynamic team shaping the future of kids' content with a growing global audience. Enjoy innovative projects combining creativity, data, and trends. Work in Bangalore, where your contributions directly impact our success. Estimated Salary: ₹1,200,000 - ₹1,500,000 per year.



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