Senior Brand Development Executive

4 days ago

Mumbai, Maharashtra, India beBeeDevelopment Full time ₹ 15,00,000 - ₹ 25,00,000
Business Development Manager Job Description:

About the Role:

  • We are seeking an experienced Business Development Manager to join our team.
  • The successful candidate will be responsible for developing and executing business strategies that drive growth, improve profitability, and enhance market share.
  • This is a critical role that requires a strong understanding of marketing principles, excellent communication skills, and the ability to work effectively in a team environment.

Key Responsibilities:

  • Develop deep understanding of target consumer groups across key geographies in India.
  • Own brand purpose and define positioning for the brand, driving communication development in line with brand purpose and positioning.
  • IDentify key market intelligence to drive strategic business decisions.
  • Partner with sales teams to achieve brand plans and channel execution plans.
  • Participate in defining pricing strategy in close partnership with the commercial team.
  • Secure sign-off from regional commercial managers on proposed volume budget and own delivery of the plan, inspiring distributors and commercial teams to execute the plan with excellence.
  • Be accountable for delivery of brand P&L performance targets, closely monitoring brand KPIs: revenue/profitability/market share & equity.
  • Ensure measurement and evaluation and learning plan to identify, codify, and rollout successful brand growth drivers.
  • Oversee design and execution of selected brand assets.
  • Be digitally savvy with social media expertise to lead digitalization of activities.
  • Oversee development of all consumer-facing brand assets and activities during annual planning process and secure alignment with regional commercial managers on all planned brand communication.
  • Develop brand playbooks and templates for market use.
  • Ensure all brand assets developed adhere to brand guidelines.

Requirements:

  • Minimum 7-10 years of experience.
  • Strong understanding of marketing principles and practices.
  • Excellent communication and interpersonal skills.
  • Ability to work effectively in a team environment.

About You:

  • You have a minimum of 7-10 years of experience in a related field.
  • You possess a strong understanding of marketing principles and practices.
  • You have excellent communication and interpersonal skills.
  • You are able to work effectively in a team environment.

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